Yassine

Performance Marketing Specialist & Media Buyer

Digital Agency • Fulltime

Jul 2020 - Present • 5 yrs 11 mos

* Manage end-to-end performance marketing campaigns on Meta and TikTok, delivering high-converting lead generation and direct e-commerce sales for global clients. * Architect scalable paid traffic funnels, handling everything from creative testing frameworks to precision audience targeting and data analysis. * Oversee client acquisition, project scoping, and onboarding, maintaining clear communication to build profitable, long-term business relationships. * Leverage advanced data analysis and a background in high-volume quality auditing to optimize campaign ROAS and ensure lead quality compliance.

Social Media Manager

Freelancer.com • Freelance

May 2017 - Present • 9 yrs 1 mo

Build and run organic content strategies across Instagram, TikTok, and Facebook to grow the page following and get more eyes on the brand. Design layout grids, write daily captions, and create short-form video concepts tailored to what the target audience actually wants to see. Track page insights, reach, and engagement metrics to figure out what content styles perform best and adjust the strategy accordingly. Jump into the comments and direct messages to talk with followers, answer questions, and build a community around the page. Work closely with the paid ads side to make sure the organic content matches the active marketing campaigns and helps turn warm followers into customers.