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Jamal Russell
@jamalcrussell
Music Marketing Consultant Helping Independent Artists Scale Properly
Verenigd Koninkrijk
Engels, Frans, Spaans
Over mij
I’m Jamal Russell, a music consultant helping independent artists plan smarter releases and build real momentum.
I’ve worked with and alongside major labels, including projects connected to Sony Music and Universal, gaining firsthand experience of how professional release strategies, rollout planning, and artist development actually work behind the scenes.
Today, I use that experience to help independent artists apply the same strategic thinking at their own level — without big-label budgets or unrealistic expectations.
My focus is on clarity, structure, and execution. No fake promises, no
Skills
Jamal Russell
offline •
Bekijk mijn diensten
Marketing voor duurzaamheid en sociale verantwoordelijkheid
I will music consultation for independent artists
Werkervaring
Artist Consultant
Sony Music Entertainment • Freelance
Jan 2025 - Jul 2025 • 6 mos
The Artist Consultant supports artists and internal teams by providing strategic guidance on release planning, content direction, and overall artist development. The role focuses on helping artists move with clarity, consistency, and purpose across their release cycles, while aligning creative vision with commercial strategy. Key Responsibilities Advise artists on single and project release strategies, including timing, positioning, and rollout structure Support artists with content planning and campaign ideas aligned to their brand and audience Provide feedback on artist branding, visual direction, and messaging Work closely with marketing, A&R, and digital teams to ensure cohesive execution Analyse artist performance data and audience behaviour to inform strategic decisions Help artists prioritise actions and avoid unfocused or poorly timed releases Act as a bridge between creative vision and label strategy Skills & Experience Strong understanding of the music industry and artist development process Experience working with or alongside major-label teams Knowledge of release cycles, digital marketing, and content-led campaigns Ability to communicate clearly with artists at different stages of their career Strategic thinker with a creative mindset Organised, proactive, and artist-focused Ideal Candidate Passionate about artist growth and long-term career building Comfortable giving honest, constructive feedback Understands both creative culture and commercial strategy Able to translate high-level label strategy into clear, actionable guidance for artists
