
Jason W
Ads specialist
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Performance Specialist
Omnicom Media Group • Fulltime
Jan 2025 - Present • 1 yr 7 mos
- Executing large scale digital advertising campaign plans, up to 50 campaigns, 150+ ad groups, and 2500+ ads monthly across multiple platforms (Meta & Collaborative Ads, TikTok, Google Ads, & X) - Optimized campaign performance and achieved CPM of Rp.5.308, CPP of Rp.12.239, ROAS of 6.42, and CVR of 37.75% by strategically prioritizing budget allocation to top performing ad groups - Managing a monthly budget of more than IDR 3 billion ($200,000), ensuring effective and efficient spending to deliver the best results while maintaining budget pacing as planned - Analyzing underperforming assets and executing actionable solutions to counter performance issues - Generating weekly and monthly reports with clear performance metrics to forecast data-driven campaign outcomes Client: Paragon Technology & Innovation Brands: Kahf, Labore, Crystallure
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melissaariffin

Indonesië
Working with Jason has been one of my greatest experience when working with freelancer. He's reliable on completing the project, I appreciate his initiative and willingness to complete my request of revision. Overall i'm very satisfied of the outcome and will gladly work together again in the upcoming project!
