
Jenny W.
Certified Digital Marketing and Social Media Specialist
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Werkervaring
Substack Strategy & Newsletter Operations Specialist
Jenny Weber Digital Services • Freelance
Jan 2021 - Present • 5 yrs 4 mos
As a Substack Strategy & Newsletter Operations Specialist, I lead the complete planning, development, and management of newsletters for creators, brands, and entrepreneurs who want a powerful and professional content presence. My work involves building Substack publications from the ground up, including account setup, branding, page customization, content structure, subscription strategy, and audience segmentation. I take care of everything from writing and editing to layout optimization and strategic publishing, ensuring each post delivers value, clarity, and engagement. My role includes conducting content research, generating topic ideas, and creating editorial calendars tailored to the client’s brand voice, goals, and target audience. I handle formatting, visual elements, SEO-friendly writing, and analytics tracking to understand reader behavior and improve performance. I work closely with clients to develop newsletters that are consistent, visually appealing, and aligned with their long-term content strategy. In addition, I manage full audience nurturing through welcome sequences, subscriber interaction, community engagement, and growth-focused techniques that help clients increase retention and expand their reach. I also provide insights on monetization options, paid subscriptions, reader funnels, and long-term sustainability. Through my services, clients receive organized, polished, and professionally-managed newsletters that strengthen their brand identity and allow them to focus on their core work while I handle the content operations. My goal is to deliver expert, reliable, and creative support that elevates their presence and consistently attracts new readers.