Jessica Pizarro

Advertising Coordinator | Media Buyer

Austin Public Health • Fulltime

Oct 2022 - Jan 2026 • 3 yrs 3 mos

• Coordinated successful campaigns to achieve strategic alignment and timely execution, while overseeing financial records to ensure accuracy and compliance with vendor transactions. • Analyzed data with multiple tools resulting in a 30% increase in investment returns by refining strategies and boosting campaign effectiveness. • Advised stakeholders on innovative communication strategies, utilizing AI tools to significantly improve performance metrics and enhance team engagement. • Initiated and strengthened team collaboration using communication tools, ensuring on-time delivery and significantly enhancing over-all communication effectiveness. • Analyzed market research data to refine campaign strategies, resulting in noticeable gains in audience reach and improved conversion rates. • Managed relationships with vendors and subject matter experts (SMEs) that enhanced project execution and maximized feedback, significantly improving overall project outcomes. • Developed and executed SEO strategies and comprehensive digital marketing campaigns using Google Ads and Google Analytics, which resulted in a 30% increase in website traffic and improved brand messaging effectiveness. • Acted as liaison between departments, ensuring communication strategies aligned with public health objectives. • Tracked KPIs and provided analytical insights to improve strategy and spending.

Digital Marketing & Community Manager

Camelo Communication • Fulltime

Oct 2021 - May 2022 • 7 mos

• Worked with multiple departments using Adobe Creative Suite to enhance brand design consistency, successfully increasing brand recognition by 20%. • Developed and executed data-driven marketing strategies using Google Analytics, boosting audience reach by 50% and engagement rates by 35%. • Developed and executed targeted campaigns through social media platforms, boosting audience engagement by 30% and increasing visibility by 25%. • Analyzed audience insights to refine marketing strategies, resulting in optimized content delivery and improved brand resonance. • Collaborated with design teams to unify brand messaging, ensuring consistency that strengthened customer loyalty and brand recognition.

Website Project Creative Director

WeConnect - The Website Project • ZZP

Feb 2017 - Oct 2021 • 4 yrs 8 mos

• Led brand building for SMBs, boosting sales revenue by 60% through strategic social media ads. • Directed web design and social media content, enhancing brand visibility and engagement. • Analyzed advertising strategies, achieving significant growth in market presence and sales. • Collaborated on creative projects, fostering innovative solutions and team synergy.