
Jessica
I help brands increase conversions, boost retention, and unlock more revenue
Skills

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Portfolio
Werkervaring
E-commerce Marketing & Operations Specialist
Living Well • Fulltime
May 2024 - Present • 2 yrs 5 mos
• Managed digital merchandising across store-specific ecommerce menus supporting hundreds of SKUs across product categories including flower, edibles, concentrates, and vapes • Coordinated featured product placements for vendor partnership brands in high-visibility sections such as Featured, Top Picks, and Deals to improve product discovery and promotional visibility • Reviewed and approved vendor invoice proposals, verifying pricing accuracy and ensuring alignment with internal margin targets prior to product placement and inventory intake • Adjusted vendor order quantities based on product sales velocity and demand trends, helping maintain optimal inventory levels and reduce overstock across multiple locations • Supported vendor partnership promotions by aligning discounted wholesale agreements with digital menu placement and in-store budtender recommendations
E-commerce Merchandiser
Nostalgia High Goods • Fulltime
Mar 2023 - May 2024 • 1 yr 2 mos
· Execute and optimize website merchandising strategies to improve product presentation, searchability, and UX, to drive customer engagement and conversions · Monitor product performance and e-commerce trends. Implement various strategies, including traffic optimization and cross-sell/up-sell, to enhance online platforms · Source new and pre-owned clothing through in-store and online bulk purchases, to expand digital product mix and storytelling opportunities · Utilize KPIs analytics across all platforms to evaluate performance metrics and opportunities for improvements