
Jessica T
IPTV reseller offering Strong 8K, T Rex, Dream 4K, Mega OTT, and Trivioine solut
Skills

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Werkervaring
Senior Media Buyer & Meta Ads Specialist
Digital Agency
Jan 2024 - Present • 2 yrs 8 mos
Managed end-to-end Meta (Facebook & Instagram) ad campaigns focused on lead generation and high-ROI acquisition for local service providers, e-commerce brands, and digital agencies. • Developed and executed targeted lead generation strategies that reduced Cost Per Lead (CPL) by up to 35%. • Implemented Facebook Pixel, Conversions API (CAPI), and custom event tracking to ensure accurate data reporting. • Created high-converting ad copy, visual hooks, and direct-response offers to maximize click-through and conversion rates. • Conducted daily performance monitoring, A/B testing, and budget scaling to consistently meet client KPIs. Skills: Meta Ads, Facebook Pixel, Lead Generation, Audience Targeting, Conversion Tracking
Google Ads & PPC Specialist
Nexus Nutrition
Feb 2025 - Feb 2026 • 1 yr
Planned, launched, and managed high-intent Google Search PPC and Shopping campaigns focused on maximizing Return on Ad Spend (ROAS). • Built granular Search keyword structures utilizing exact, phrase, and modified broad match strategies to lower Cost Per Click (CPC). • Integrated Google Tag Manager (GTM) and Google Analytics 4 (GA4) to ensure accurate conversion and revenue tracking. • Conducted negative keyword auditing and search term optimizations to eliminate wasted ad spend. • Improved overall campaign ROAS by optimizing ad copy, landing page recommendations, and quality scores. Skills: Google Ads, Search Engine Marketing (SEM), PPC Optimization, Google Analytics, GA4
TikTok Ads & Paid Social Manager
Viral Content Design
Aug 2024 - Aug 2025 • 1 yr
Specialized in setting up, optimizing, and managing TikTok Ads campaigns tailored for rapid audience reach, brand engagement, and direct response conversions. • Designed and scaled viral-focused TikTok ad campaigns utilizing Spark Ads, lead forms, and website conversion objectives. • Collaborated with content creators to produce high-performing User-Generated Content (UGC) ad creative tailored to TikTok's audience. • Set up TikTok Pixel and Web Events API to track key performance metrics and optimize campaign ROAS. • Managed daily campaign budgets, audience retargeting pools, and custom interest lookalikes. Skills: TikTok Advertising, TikTok Ads Manager, Strategy, Retargeting, Video Marketing