Jess M
Experienced Social Media and Content Strategist
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Social Media Strategy Lead
Colle McVoy • Freelance
Apr 2023 - Oct 2025 • 2 yrs 6 mos
Built and implemented social media operations including calendar planning, community management and report standardization across eight accounts across Bluesky, Facebook, Instagram, LinkedIn, Threads, TikTok, YouTube, and X. Built social media strategies for Haribo, The Goddard School, and Children’s Health. Increased organic social following for Zoetis Equine by 45% in 2024. Executed a quick-turn, social-first Super Bowl activation for Frank’s Red Hot, earning over 25 million organic impressions and a Silver Clio Sports Award - Social Media Fan Engagement. Piloted and improved award-winning Cub Cadet “Dad-fluencer” program. Collaborated with cross-functional teams to build and execute Roundel’s B2B content strategy. Managed and grew organic social team, implemented quick-turn content creation and approval practices. Served as a mentor for Take Flight: An Inclusive Career Exploration for two years. Clients: Cenex, Children’s Health, Crystal Farms, Cub Cadet, Frank’s Red Hot, The Goddard School, Goodyear, Haribo, Perdue Chicken, Swash, Roundel, Zoetis Equine