
Brian
Brian GoHighLevel Systems Architect and Automation Lead
Skills

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Werkervaring
Senior Systems Architect & Automation Lead
Consulting Mastered • Freelance
Feb 2024 - Present • 2 yrs 3 mos
I architect and manage end-to-end GoHighLevel ecosystems for high-growth agencies and mid-market businesses. My core focus is on data integrity and system reliability—ensuring that complex webhook integrations and API calls execute with 100% accuracy. I have successfully audited and repaired over 200+ broken workflows, specializing in JSON data mapping and multi-step Zapier/Make automations. By optimizing backend logic and removing automation bottlenecks, I help my clients reduce manual labor by an average of 40% and eliminate lead leakage across their entire sales pipeline.
Operations & Automation Manager
Digital Agency • Freelance
Mar 2022 - Mar 2026 • 4 yrs
Directed the technical implementation of CRM systems and lead management protocols. I was responsible for bridging the gap between marketing spend and sales results by developing sophisticated lead routing algorithms. I engineered custom "speed-to-lead" workflows that ensured inbound inquiries were distributed to sales reps in under 60 seconds, directly increasing conversion rates by 25%. My role involved deep-dive troubleshooting of CRM synchronization errors and maintaining the technical documentation for agency-wide automation standards.