Joanna Nero

Google Business Profile Compliance & Restoration Lead — Reinstatement, Auditing & Local SEO

tado° • Fulltime

Apr 2026 - Present • 1 mo

Dedicated Google Business Profile Compliance & Restoration Lead with extensive experience preventing suspensions, remediating policy violations, and optimizing listings to maximize local discovery and conversions. Expert in establishing compliance-first processes: interpreting Google’s listing policies, creating SOPs for profile edits, and conducting proactive audits to detect risky attributes (misclassified categories, service-area misuse, keyword stuffing in business titles, and prohibited content). Skilled at triaging incidents—performing root-cause analyses, mapping evidence trails, and coordinating cross-functional remediation (legal, operations, marketing) to ensure appeals are accurate and policy-compliant. Demonstrated success restoring suspended or restricted listings through meticulous documentation assembly (proof of address, business registration, photos showing consistent storefront signage, and authorized representative ID), tightly worded appeal narratives aligned to policy language, and timely follow-ups with platform support channels. Experienced in bulk reinstatement strategies for multi-location clients, including templated evidence packages, verification sequencing, and prioritization of high-revenue locations to minimize business disruption. Strong capability in citation cleanup and consolidation to eliminate duplicates and conflicting NAP data across major directories, industry-specific aggregators, and data providers—leveraging tools and manual outreach to enforce correct listings and reduce suppression risk. Applies local SEO tactics to reinforce profile authority: optimized service lists, keyword-rich but policy-compliant business descriptions, structured data on websites, geo-tagged photos, review acquisition programs, and localized landing pages that feed consistent signals to GBP. Uses audit scoring frameworks to quantify listing health and track remediation progress; routinely monitors GBP Insights, Google Search Console.

Local Listings & Reinstatement Specialist — Google Business Profile & Local SEO

Tractor Supply Co. • Fulltime

Mar 2026 - Present • 2 mos

Experienced Local Listings & Reinstatement Specialist with deep expertise managing Google Business Profile listings, conducting audits, performing reinstatements, and executing citation building strategies to maximize local visibility and restore suspended or flagged listings. Skilled in diagnosing suspension causes—policy violations, ownership conflicts, duplicate listings, incorrect categories, and inaccurate NAP (Name, Address, Phone)—and developing step-by-step remediation plans that include evidence gathering, ownership verification, appeal drafting, and submission. Proficient in running comprehensive audits across platforms to identify data inconsistencies, duplicate entries, missing attributes, and suppressed listings, using both manual review and tools like Google’s Business Profile Manager, LocalClarity, BrightLocal, and Moz Local to produce prioritized action plans. Demonstrated success in reinstating high-value listings by coordinating with stakeholders, preparing clear documentation (business licenses, utility bills, storefront photos, owner ID), and crafting persuasive, policy-aligned reinstatement appeals that reduced average downtime and recovered critical traffic and leads. Expertise in citation management—creating, correcting, and consolidating citations across major directories, niche industry sites, and data aggregators to strengthen local search signals and authority. Implemented structured citation workflows to ensure consistent NAP, primary category alignment, and use of schema markup on client websites to improve indexing and local pack performance. Complementary Local SEO skills include keyword-targeted Google Business Profile optimization (services, attributes, business descriptions, and multimedia), review generation and response strategy to cultivate social proof, and local content recommendations that align on-page SEO with profile signals. Regularly monitor performance using Google Business Profile Insights, Search Console, and rank.

Local Listings Recovery Specialist — Google Business Profile Reinstatement, Citation Remediation, Local SEO

Rae Mackenzie Group • Fulltime

Feb 2026 - Present • 3 mos

Proven Local Listings Recovery Specialist focused on rapid reinstatement of suspended Google Business Profile listings, systematic citation remediation, and tactical local SEO to restore lost visibility and revenue. Expert in conducting forensic audits to identify suspension triggers—ownership conflicts, policy infractions, duplicate profiles, miscategorized listings, or inconsistent NAP—and building prioritized recovery roadmaps that minimize downtime. Skilled at collecting and organizing irrefutable evidence (business licenses, tax IDs, utility/lease documents, signage and interior/exterior photos, employee rosters, and authorizing statements) and preparing concise, policy-aligned appeals that clearly address root causes and corrective actions. Experienced in executing citation remediation at scale: locating and correcting inconsistent listings across major aggregators, vertical directories, and local citation sources; merging or removing duplicates; and implementing authoritative citation creation where gaps exist. Applies rigorous data normalization workflows to preserve consistent Name, Address, Phone, website, and category data across platforms and uses tools such as BrightLocal, Whitespark, Moz Local, and custom spreadsheets for tracking and validation. Implements preventive controls—regular audit cadences, change logs, and update protocols—to reduce recurrence and protect hard-won profile health. Complementary Local SEO tactics are applied to reinforce reinstated profiles: optimized business descriptions, verified service fields, geo-tagged imagery, schema markup on landing pages, localized content strategies, and review acquisition/response processes that build credibility. Monitors performance using GBP Insights, Google Search Console, and ranking tools to quantify recovery impact (impressions, searches, calls, direction requests) and iterates on tactics to improve outcomes. Strong project management and stakeholder communication skills ensure compliance