Jobe Beo

Regional Head of Recruitment Marketing & Employer Branding

Reckitt • Fulltime

Nov 2022 - Jun 2025 • 2 yrs 7 mos

Remit: Africa, Middle-East, South Asia Region Translated workforce demand and hiring priorities across MEA & South Asia into clear, prioritised attraction strategies aligned with global EVP Led the conceptualization and adaption of the global EVP strategy into the regional markets, creating compelling content that strengthened Reckitt's position as an employer of choice. Managed end-to-end employer brand storytelling, creating compelling content, employee value propositions (EVP), and engagement strategies Built and maintained strategic partnerships with key stakeholders in Recruitment, HR, and Global Corporate Communications ensuring consistent and innovative EVP activation to drive talent attraction solutions across traditionaldigital channels and candidate touchpoints. Established metrics-driven framework to measure campaign effectiveness, optimize marketing spend, and demonstrate clear ROI on employer branding initiatives Managed regional attraction budgets (GBP 30-50K), optimizing spend through data-driven campaign performance tracking and ROI reporting. Pioneered the activation of proactive attraction campaigns on early careers, professionals, DEI programs ensuring healthy funnel of candidates in the talent community. Led agency ecosystem across markets, ensuring consistent quality, messaging, and delivery against attraction objectives Served as Global LinkedIn Lead for Employer Brand and Talent Acquisition, owning end-to-end platform strategy and leading quarterly performance reviews directly with LinkedIn's Customer Success team to track engagement and conversion, translating insights into stakeholder recommendations on channel investment. Managed Glassdoor presence across MEA-South Asia (India, Sri Lanka, Bangladesh), overseeing page content and responding to reviews with sentiment-aligned messaging to protect employer brand reputation. Activated employee advocacy programs, leveraging AI tools to scale authentic storytelling across markets

Regional Recruitment Marketing Employer Branding Manager | Digital & Activations

Nestlé • Fulltime

Jul 2018 - Nov 2022 • 4 yrs 4 mos

REMIT: Asia Pacific (China, Japan, Korea, Taiwan, Hong Kong, Philippines, Indonesia, Vietnam, Thailand, Malaysia, Singapore, India Pakistan, Sri Lanka, Bangladesh, Australia, New Zealand), Africa, Middle East Region. Joined the pioneer team building Nestlé's Employer Brand function from the ground up across 20+ markets — with no prior playbook or infrastructure. Led employer branding strategy, translating hiring demand into targeted attraction campaigns across talent segments. Co-led the launch of Nestlé's global EVP, then activated it regionally — balancing global message fidelity with locally-relevant narrative for each market. Orchestrated end-to-end campaign management from strategy through execution — creative direction, content production, and performance marketing — delivering structured briefs to Marketing and external agencies on audience, messaging, and success metrics. Increased social engagement by 60% and talent pipeline by 45% through data-driven content and performance marketing. Managed a global agency ecosystem of 10+ partners from RFP to performance evaluation, and secured stakeholder buy-in for CHF 50K+ investments balancing long-term brand building with immediate hiring needs. Partnered with country HR leaders to align local talent attraction activities with global employer branding objectives. Served as Global LinkedIn Lead — built and launched 14 Life Pages across the region over 5 years, driving 36% follower growth; trained and delegated content calendar ownership to a dedicated Coordinator while retaining oversight of visual identity and EVP alignment; managed LinkedIn Ads targeting to balance evergreen pipeline-building with critical vacancy campaigns. Leveraged LinkedIn Talent Insights to inform positioning, content direction, and optimisation. Launched Nestlé Careers Instagram from zero to 15K followers (now 21.6K) and built 10 market-specific Nestlé Careers Facebook pages, extending employer brand presence beyond LinkedIn.

Internal Communication & Employee Engagement Manager

Coca-Cola • Fulltime

Feb 2011 - Jul 2018 • 7 yrs 5 mos

INTERNAL COMMUNICATIONS Designed and implemented comprehensive internal communications strategy (online + offline) aligned with company culture, values, and EVP. Pioneered internal social media campaigns that increased employee advocacy and engagement. Manage the internal content calendar, ensuring content is timely, relevant, and engaging, while minimizing communication fatigue across teams. CULTURE & ENGAGEMENT Led strategic employee engagement initiatives that improved employee satisfaction scores by 25% Develop and implement programs that enhance employee engagement, including large-scale initiatives including employee recognition, and internal events that foster connection and belonging. Partner with cross-functional teams to embed engagement strategies throughout the employee lifecycle, ensuring a high-performance and inclusive work environment.