Joanne

Product Manager & Growth Monetisation

Financial Times • Fulltime

May 2026 - Sep 2026 • 4 mos

Owned the proposition and conversion strategy for the end-to-end subscription buy flow (~477k users per quarter) and dynamic paywall, from customer discovery through experimentation to rollout. Redesigned checkout into a 3-step flow from customer pain-point research and moderated usability testing, adding a payment-transparency step and clearer value messaging and UX copy to build trust at the purchase decision. Built the paywall use-case pipeline from funnel analytics, defining target audiences, gating and offer scenarios prioritised by reach and commercial impact, each with a hypothesis and success measure. Aligned Business Planning, Marketing Technology, Product Marketing and Commercial directors on a shared roadmap, influencing without direct authority; reported strategy, trade-offs and forecasts to VP Product and CTO.

CRM - Product Marketing

Disney UK • Fulltime

Feb 2022 - Feb 2026 • 4 yrs

Drove cross-functional launch readiness for the ad-supported tier across EMEA markets, coordinating marketing, engineering and data teams through requirements, UAT and post-launch KPI tracking in Looker and SQL. Generated an estimated $2M revenue uplift per seasonal cycle and increased session log-ins by leading A/B and multivariate testing of content, messaging and offers (branded-collections programme). Improved multi-market rollout efficiency by 7% by delivering the seasonal and dynamic-offer framework (cadence mapping, tailored messaging, dynamic price inputs, quiz and gamification formats). Enabled marketing and lifecycle teams as technical product champion, translating commercial objectives into Braze and Salesforce Marketing Cloud capabilities and equipping teams to use them confidently. Turned Data Science propensity models (incl. a sport cross-content model) into audience segments and triggers, and mapped onboarding journeys to customer pain points and drop-off moments to lift adoption.

Growth Marketing Manager

Student • Fulltime

Jan 2019 - Feb 2022 • 3 yrs 1 mo

Expanded EMEA market penetration from 30% to 55% YoY by building growth strategy from sales and partnership data and adapting positioning to local competition across the UK, France and the Middle East. Contributed to +160% YoY growth by leading integrated go-to-market across social, CRM and B2B partnerships, and owning quarterly product launch messaging with Sales, PR and Product. Owned lead attribution and lifecycle tracking end-to-end, and designed A/B testing frameworks across acquisition channels to optimise conversion.