Evelyn Joe

Freelance Social Media Manager & Brand Strategist

Fiverr • ZZP

Dec 2025 - Present • 8 mos

Provide professional social media management and content creation services to entrepreneurs, startups, coaches, consultants, and small businesses seeking to strengthen their online presence and grow their brands. Develop customized social media strategies tailored to each client's goals, target audience, and industry requirements. Manage end-to-end content production including content planning, graphic design, caption writing, short-form video creation, content scheduling, and community management. Work directly with clients to build authentic brand identities, establish consistent messaging, and create engaging content that drives audience interaction and business growth. Utilize industry-leading tools and analytics platforms to track performance, identify opportunities, and continuously optimize content strategies for maximum effectiveness. Specialize in creating content that enhances brand credibility, increases visibility, and improves customer engagement across Instagram, Facebook, LinkedIn, TikTok, and other digital platforms. Successfully support clients with content calendars, account management, audience engagement, competitor research, social media audits, and brand development initiatives. Maintain a strong focus on delivering high-quality work, meeting deadlines, and providing exceptional client communication. Continuously stay updated with social media trends, algorithm changes, and emerging marketing techniques to ensure clients remain competitive in the digital landscape. Dedicated to helping businesses transform their social media presence into a valuable marketing asset that generates long-term growth and measurable results.

Digital Marketing & Social Media Specialist

London Marketing Academy • Fulltime

Jan 2023 - Dec 2024 • 1 yr 11 mos

London Creative Marketing Agency. Led digital marketing and social media campaigns for a diverse portfolio of businesses ranging from local enterprises to growing e-commerce brands. Responsible for developing strategic content plans, managing daily account activities, and producing engaging content designed to increase customer engagement and conversion rates. Created branded visuals, social media graphics, promotional videos, and marketing materials tailored to each client's target audience and business objectives. Implemented audience growth strategies that significantly improved organic reach, follower growth, and brand recognition across major social media platforms. Conducted extensive market research to identify trends, opportunities, and content ideas that positioned clients ahead of competitors. Managed social media advertising campaigns, monitored campaign performance, and optimized content based on data-driven insights. Worked closely with business owners and marketing teams to develop brand messaging, content themes, and customer engagement initiatives. Maintained active communication with online communities by responding to comments, messages, and customer inquiries in a timely and professional manner. Produced detailed performance reports highlighting engagement metrics, audience growth, content performance, and recommendations for future campaigns. Helped brands establish a stronger online presence while generating consistent engagement and business growth through strategic digital marketing efforts.

Social Media Manager & Content Creator

Manchester United • Fulltime

Jan 2021 - Dec 2022 • 1 yr 11 mos

Managed and executed comprehensive social media strategies for small businesses, startups, and personal brands across multiple platforms including Instagram, Facebook, LinkedIn, TikTok, and Pinterest. Developed content calendars aligned with business goals, seasonal trends, and audience interests to improve brand visibility and engagement. Created high-quality graphics, captions, reels, short-form videos, and promotional content that increased audience interaction and brand awareness. Conducted competitor research, hashtag analysis, audience targeting, and performance tracking to optimize content effectiveness and achieve measurable results. Collaborated with clients to understand their brand voice and translate their business objectives into engaging digital content. Successfully managed multiple client accounts simultaneously while maintaining consistent posting schedules and community engagement. Monitored analytics and key performance indicators, providing detailed monthly reports and actionable recommendations for continuous improvement. Assisted businesses in launching new products, promoting services, and strengthening customer relationships through strategic social media campaigns. Contributed to significant follower growth, increased engagement rates, and enhanced online presence for clients across various industries including retail, beauty, hospitality, coaching, and professional services.