John Sh

Community Growth & Engagement Manager

Vertix Academy • ZZP

Aug 2025 - Present • 9 mos

Led the strategic architecture and optimization of premium community ecosystems across Skool, Circle.so and Mighty Networks transforming underperforming or unstructured groups into clear, scalable, revenue aligned platforms. Most communities struggle with: -Low engagement despite strong content -Confusing onboarding that overwhelms members -Weak positioning that attracts the wrong audience -Monetization that feels forced or inconsistent -Retention issues after initial launch My approach focuses on building systems not just setting up platforms. Key Contributions: -Designed structured onboarding pathways that increased early stage engagement -Repositioned messaging around transformation rather than features -Built tiered monetization flows aligned with user behavior -Implemented engagement frameworks that encourage organic interaction -Optimized backend structure for clarity, simplicity & scalability Instead of promising explosive growth, I built foundations that convert consistently and retain members long term. Results: -Increased member activation within the first 30 days -Improved retention through intentional content sequencing -Elevated perceived brand authority -Created smoother upgrade pathways without aggressive selling Feedback: Before this collaboration, our Skool community had strong content but lacked structure. Members felt overwhelmed, engagement was inconsistent, and growth stalled. A strategic onboarding flow was built, positioning was refined & a clear engagement system was implemented. Within weeks, activity increased organically, upgrades improved & the community began operating like a premium, scalable ecosystem. I specialize in building communities that feel intentional not chaotic. Professional not overwhelming. Structured not improvised. Platforms Worked On: -Skool Community Setup & Management -Circle.so Community Architecture -Mighty Networks Ecosystem Structuring The focus is always the same: clarity, retention, sustainable growth.

Community Operations & Growth Specialist

GrowthFlow Labs • ZZP

Apr 2024 - Present • 2 yrs 1 mo

Supported the design and optimization of digital community operations focused on user experience, engagement automation, and sustainable audience growth. Worked on building structured member journeys that reduced confusion and increased natural participation without aggressive promotion tactics. Focused on solving common community problems such as low interaction, unclear value pathways, and weak member retention by introducing simple but powerful operational systems. Key Contributions: -Designed community experience frameworks that improved member clarity from onboarding to advanced participation stages -Assisted in creating content flow strategies that aligned learning, engagement and growth objectives -Supported platform setup optimization for Skool-style learning communities and membership ecosystems -Implemented structured discussion prompts and engagement triggers that encouraged organic conversation -Helped improve member satisfaction through clearer communication and value positioning Results Observed: -Increased active member participation through structured engagement design -Improved retention signals through better member journey planning -Created smoother transition pathways from free engagement to premium value experiences Feedback: Our community finally started feeling organized and purposeful. Members knew exactly where to start and how to grow inside the platform without feeling overwhelmed. Core Philosophy: Build communities that feel natural, valuable, and structured not forced, noisy or sales driven. Focus on long term trust, clarity and sustainable ecosystem growth. Platforms Worked With: -Skool -Circle.so -Mighty Networks Focused on building structured, high value community ecosystems that drive clarity, engagement and sustainable growth.