John S

graphics designer

Self Employed • ZZP

Apr 2025 - Present • 1 yr 6 mos

Over the past several years, I've worked as a graphic designer specializing in brand identity, logo design, and visual systems for businesses ranging from early stage startups to established companies looking to modernize their image. My experience spans creating brand style guides, designing marketing materials, and building cohesive visual identities that hold up across digital and print applications. I have worked directly with founders, marketing teams, and agencies, translating business goals and audience insight into design decisions that actually serve a purpose, not just aesthetic choices made for their own sake. This includes logo design and redesigns, color and typography systems, packaging, social media templates, and print collateral like brochures and business cards. Throughout this work, I have developed a process centered on research and structure first, understanding a brand's audience and positioning before making any visual decisions, so the final designs are grounded in strategy rather than trend. I'm comfortable managing projects independently, communicating clearly with clients at every stage, and delivering organized, production ready files. This experience has shaped how I approach every new project: with attention to detail, a focus on long term usability, and design that's built to represent a brand accurately, not just look good in a single mockup.

Book editor

Publishing • ZZP

Jan 2021 - Present • 5 yrs 9 mos

Over the years, I’ve worked with authors, entrepreneurs, and businesses to refine their written content and present their ideas in a clear, polished, and professional way. My experience covers proofreading and editing documents for clarity and accuracy, formatting manuscripts and business documents for a clean, organized look, and designing brochures that communicate information in a visually engaging way. I’ve developed a strong eye for detail and a deep appreciation for well-structured content and thoughtful design. Whether it’s perfecting a manuscript, improving the readability of a document, or creating a brochure that captures attention, I approach every project with care, creativity, and professionalism. My goal is always simple: deliver work that looks great, reads smoothly, and helps my clients present their ideas with confidence.