
Jordan
Organic YouTube SEO and Content Strategist
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Audience Growth Specialist
YouTube • Fulltime
Nov 2019 - Present • 6 yrs 11 mos
-Managed the Amazon Music YouTube and TikTok partnership: consisting of channel optimization, reporting, creative, paid media, and influencer services -Oversaw the production and distribution strategy of the Webby Nominated YouTube Series "The Walk In" Season 1 and 2, resulting in 9.8M views -Collaborated with Amazon Music and artists' team on the production and launch of Webby Nominated YouTube Series "The Lead Up with Kim Petras" -Collaborted with Amazon Music to launch their TikTok channel, becoming the first music digital service provider to hit 1M followers -Orchestrated influencer outreach and video optimization for 3 TikTok Hashtag Challenges (#AmazonMusicJingleBellTok, #PrimeDayShowPJParty, #AmazonMusicProudHeroes) resulting in over 150M views across all campaigns -Led an ongoing influencer campaign of always-on music content for Amazon Music's TikTok channel and promotional content hosted on Creators channels -Assist the companies portfolio of creators and brands with strategies on content, distribution, and optimization for TikTok, YouTube, Facebook, and Instagram -Collaborate with cross-functional teams to successfully activate on campaigns for partners -Partner with 20+ creators to grow their Facebook presence -Track content trends and share best practices on top and emerging platforms -Top Clients: Apple, Genesis, SAG AFTRA, Trixie Mattel, MKBHD, WorldStarHipHop, Gigi Gorgeous, Patrisse Cullors, Black Lives Matter, Storror, West Coast Customs, Tina Yong
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Australië
Clear and precise instructions on exactly what to do and I was very happy with the advice.
