Joshua

Mobile App Promotion and UGC Content

Sep 2026 - Present • 0 mos

A mobile app developer was preparing to promote a new application but was having difficulty creating content that clearly demonstrated the app’s value. The original promotional videos focused heavily on features and technical details. However, potential users wanted to understand how the app could solve a specific problem and make their daily lives easier. The client needed engaging videos that could capture attention quickly, explain the app in simple language, and encourage viewers to download it. They also wanted different versions for organic social media content and paid advertising. I created multiple UGC videos featuring an AI avatar as a relatable content spokesperson. Each video used a different opening hook, including a problem-and-solution format, a quick app demonstration, and a benefit-focused introduction. I kept the language conversational and avoided complicated technical terms. The videos explained how the app worked, who it was designed for, and why users should try it. Each version ended with a clear call to action directing viewers to download the app or visit the website.

AI Avatar Product Launch Campaign

Aug 2026 - Present • 1 mo

A skincare brand was preparing to launch a new product but had difficulty creating professional promotional content. The client did not have an in-house presenter, and hiring actors, renting a studio, and organizing multiple filming sessions was outside their budget. Their existing marketing materials consisted mainly of product photos and written posts, which were not generating enough attention on social media. The client needed a presenter who could explain the product benefits clearly while maintaining a professional and trustworthy brand image. They also wanted content that could be reused across Instagram, TikTok, YouTube Shorts, and paid advertising campaigns. I created a polished AI avatar video using HeyGen and positioned the avatar as the brand’s content spokesperson. I developed a simple script that introduced the customer’s problem, explained how the skincare product provided a solution, highlighted the main benefits, and ended with a strong call to action. I also selected a suitable avatar style, voice, tone, and pacing to match the brand’s target audience. The final video gave the client professional content without the cost and delays of a traditional video shoot. The brand was able to use the video for its product launch, social media marketing, website, and advertising campaigns.

AI UGC Ads for an E-Commerce Brand

Jul 2026 - Aug 2026 • 1 mo

An e-commerce client was struggling to produce fresh advertising content for their online store. Their previous advertisements looked repetitive and focused too much on product features without showing how the product could improve the customer’s life. As a result, their audience was not engaging with the ads, and the client needed new creative ideas to test. The client wanted multiple video variations with different hooks, customer problems, benefits, and calls to action. They also wanted the videos to feel more conversational and relatable instead of looking like traditional corporate commercials. I created a series of AI UGC ads using a natural-looking AI avatar and a friendly, conversational presentation style. Each video was built around a specific marketing angle. One version focused on the customer’s main problem, another highlighted the product’s benefits, while another used a direct recommendation-style approach. I created several UGC-style scripts and video openings so the client could test different messages on TikTok, Instagram, Facebook, and YouTube. The videos included clear product explanations, persuasive hooks, and direct calls to action. This gave the client a consistent content system and multiple creative assets to support their advertising strategy.