Arsalan Faysal

Revenue Operations (RevOps) Architect / GTM Engineer

Personal AI • ZZP

Feb 2021 - Present • 5 yrs 5 mos

I architect, audit, and deploy enterprise-grade Revenue Operations (RevOps) infrastructure and event-driven automation engines for high-growth SaaS, fintech, and premium professional services. My work focuses on replacing fragmented software silos with unified data governance models that optimize marketing pipelines and stop lead leakage. Core Technical Execution & Responsibilities: • CRM State Machines & Data Governance: Re-engineered relational database schemas across HubSpot, GoHighLevel (GHL), and Microsoft Dynamics 365. Standardized multi-line custom fields, validation layers, and automated round-robin distribution logic to ensure 100% data integrity. • Programmable Integration Pipelines: Built robust, bidirectional synchronization workflows utilizing Make.com, n8n, and custom API webhooks. Managed complex data extraction loops, JSON payload flattening, and automated error-handling fallbacks. • Predictive Intent Scoring: Configured multi-weighted explicit and heuristic behavioral scoring models featuring time-decay formulas to alert sales floors the moment a hot prospect exhibits buying intent. • Pipeline Leak Remediation: Conducted forensic funnel audits across user journeys, front-desk intake systems, and closer handoffs—transforming chaotic workflows into process-driven GTM operations. Quantified Performance Impact: • Recovered over $1.4M in stalled pipeline value across consumer distress funnels within a strict 90-day execution cycle. • Eradicated systemic lead leakage from 63% down to 0% across multi-location enterprise branches, saving operations 28 admin hours per week. • Scaled cross-border B2B outbound prospecting infrastructures securely up to 1,000 sends per day while keeping average hard bounce metrics under 0.8%.