JS Sharif

PPC Specialist

Plumbing Surrey Rapid Repairs | Walton Weybridge Addlestone • ZZP

Jul 2023 - Present • 3 yrs 3 mos

Over the past few years, I've been working as a PPC Specialist, helping businesses reach the right audience through well-planned and optimized advertising campaigns. I enjoy analyzing data, testing new strategies, and finding ways to improve campaign performance while making the most of every advertising budget. My experience includes managing Google Ads and Meta Ads campaigns, conducting keyword research, setting up audience targeting, writing compelling ad copy, tracking conversions, and optimizing campaigns based on real performance data. I regularly monitor key metrics such as CTR, CPC, conversion rate, and ROAS to make informed decisions that improve results over time. I believe every business is different, so I don't rely on one-size-fits-all strategies. Instead, I take the time to understand each project's goals and create campaigns that align with its objectives. I also stay updated with the latest PPC trends and platform changes to ensure my campaigns follow current best practices. My goal is simple: to build effective campaigns that generate quality traffic, increase conversions, and help businesses grow in a sustainable way through smart and data-driven advertising.