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Jasmine H
@jsmnhndrsn
Brand Design Manager
Verenigde Staten
Engels
Over mij
I am a Brand Design and Creative Leader with 9+ years of experience building and evolving consumer brands across packaging, retail, digital, and experiential platforms. I specialize in creative direction, brand strategy, and visual identity systems, having led high-impact initiatives like a 100+ SKU portfolio redesign for Mielle Organics. I combine big-picture creative vision with hands-on design expertise to build distinctive, scalable brands.
Skills
Jasmine H
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Verpakkingsontwerp
I will design professional product packaging and labels for cpg brands
Portfolio
Werkervaring
Brand Design Manager
Procter & Gamble
Jul 2017 - Aug 2026 • 9 yrs 1 mo
• Lead end-to-end brand design strategy and creative execution for a nationally recognized beauty brand, driving cohesive consumer experiences across packaging, retail, digital, social, e-commerce, experiential, print, environmental graphics and large-format OOH. • Led the Renaissance portfolio-wide packaging update across 100+ SKUs, directing artwork revisions to incorporate updated product claims, ingredient information, copy and other label requirements while maintaining brand consistency, regulatory accuracy and retail readiness across the Mielle portfolio. • Led Rephase, a comprehensive redesign of Mielle’s packaging portfolio, developing an entirely new label design system across the brand to modernize its visual identity, strengthen shelf presence and create a cohesive, scalable architecture across product lines. • Directed final creative development for the Rosewater & Yuzu collection, establishing collection sleeves and a differentiated packaging hierarchy that balanced recognizable Mielle brand equities with a fresh, ownable system. • Built scalable brand-governance tools, including the Renaissance Creative Labels Overview and Retail Trade Design Playbook, enabling faster, more consistent decision-making across designers, partners and consumer touchpoints. • Designed and implemented a PMP numbering and version-control system across 100+ new labels, strengthening artwork governance, cross-functional visibility and executional accuracy across a high-volume packaging pipeline. • Established a formal dieline approval and share-out workflow and expanded dieline adoption across print projects, improving packaging accuracy, stakeholder alignment and production handoffs while moving render and artwork requirements earlier in the process. • Oversee retail, display and experiential design programs across consumer-facing touchpoints, creating repeatable tools and quality-control standards that support on-time, brand-consistent, print-ready execution.
