Juan Vargas

Marketing Strategy & Analytics Consulting

Queens Chamber of Commerce • Parttime

Nov 2024 - Present • 2 yrs

- Utilize data-driven marketing tactics to grow the Restaurant 311 program's client base from 88 to 150, driving an approximate 30% increase in post-consultation success rates. - Led end-to-end design and development of a five-borough Business Toolkit landing page and downloadable marketing templates in partnership with all five NYC chambers of commerce, the ABNY Foundation, and NYC Tourism + Conventions, reaching 18,000+ page views in 30 days. - Design and execute targeted email marketing campaigns and promotional collateral to engage existing clients and attract new Restaurant 311 participants. - Build strong relationships with BID leadership and merchant associations across NYC's five chambers of commerce, and analyze program performance data using Python and Tableau to support ongoing optimization and reporting.

Marketing Specialist & Consultant

Nicole Biscardi • Freelance

Nov 2024 - Present • 2 yrs

- Planned, designed, and developed the pilot Restaurant Academy program for NYC Small Business Services, taking participants from 605 initial registrations through a 3-level curriculum (185 → 160 → 35 completions) with a 4.68/5 satisfaction rating. Now an ongoing initiative serving 500+ entrepreneurs annually. - Deliver high-impact consulting and resources through the Restaurant Academy, with 33% of participants completing business plans, 33% securing spaces, and 33% reaching operational status — advancing entrepreneurs from ideation to pop-ups, catering, and restaurant openings in 2026. - Collaborate with NYC chambers of commerce and BIDs to deliver customized marketing consulting, workshops, and digital campaigns that drive visibility and measurable growth for restaurant and hospitality entrepreneurs.

Graduate Research Assistant

Pace University • Parttime

Jan 2024 - Dec 2025 • 1 yr 11 mos

- Conducted on-site primary data collection and interviews with business owners and entrepreneurs in Andalusia, Spain, for a Fulbright-funded international research project under Dr. Claudia Green, PhD, examining tourism, entrepreneurship, and local business dynamics. - Translated interviews and research discussions from Spanish to English for Dr. Green, ensuring accuracy and contextual clarity. - Analyzed qualitative and quantitative data using Python and Tableau to identify trends and support research-driven decision-making. - Co-authored two manuscripts with Dr. Green on tourism and entrepreneurship, currently under peer review for submission to academic journals.