
Juan R
Digital Channel Manager Acquisition Growth
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Werkervaring
Digital Acquisition Manager
TikTok • Fulltime
Mar 2024 - Dec 2025 • 1 yr 9 mos
- Led the merchant acquisition strategy for TikTok Shop’s EU launch (Spain,France, Germany, Italy), activating paid media (SEM, Social Ads) and in-appmessaging as the main growth drivers. - Launched cross-market campaigns to rapidly build awareness and generatea strong pipeline of SMB sellers in new geographies. - Partnered with central and local teams to align acquisition strategy withoverall market-entry plans, ensuring consistent positioning and efficientexecution across regions. - Designed and scaled in-app entrance strategies to boost seller awarenessand funnel traffic into the Seller Center.