Juana Calavia

Co-founder / Motion Designer / Video Editor

WeDo Editing • ZZP

Mar 2024 - Present • 2 yrs 2 mos

A friend and I started working together, combining our strengths. My focus in this partnership is: - Video editing; - Motion graphics; - 2D animated explainer; - Text animation; - WordPress websites

Senior Graphic Designer

Pieta Tech • Fulltime

Oct 2022 - Oct 2023 • 1 yr

• Responsible for developing graphic pieces for marketing campaigns. • Creation of art for content about the photovoltaic sector for social media • Creation of the visual identity of the lecture event promoted by the company, from the creation of the website, arts and videos for social networks, graphic pieces used at the event. • Mapping the customer experience on the institutional website and redesigning it. • Report of necessary changes to the website and materials used to contact customers by salespeople.

Multimedia Editor

Doutor-IE • Fulltime

Jun 2013 - Oct 2022 • 9 yrs 4 mos

• Capturing, editing and posting videos for social networks, distance learning courses, and automotive content videos on the YouTube channel. • Conducting research on the channel's competitors, most used terms in the sector and content, searched by the target audience to generate more content and bring more users to know the product. • Application of the research carried out and analysis of metrics to better rank the channel, improving titles, descriptions, tags, producing subtitles for the videos. • Result: Increase in the number of subscribers, from 20 thousand to more than 100 thousand, impacting the number of potential customers for the company.