Michela Leads

Ads Manager

Master Agencia (Spain)

Oct 2025 - Present • 1 yr

Responsible for planning, launching, and optimizing paid advertising campaigns on Meta platforms (Facebook and Instagram) to drive conversions and profitable growth. The role focuses on building effective campaign structures, identifying target audiences, managing ad budgets, and continuously analyzing performance metrics such as CPA, CTR, ROAS, and conversion rates to improve results. Key responsibilities include creating and managing conversion-focused campaigns, testing different audiences and messaging, monitoring performance data, and scaling campaigns that show strong profitability. Occasionally, the role also involves designing and editing advertising content for campaigns, including post ads, carousel ads, and short-form video formats such as Reels, ensuring that creatives align with the campaign strategy and help maximize engagement and conversions.

Digital Marketing Director

Vlu Marketing • Fulltime

Jan 2024 - Nov 2025 • 1 yr 10 mos

Led the digital marketing strategy for multiple clients, focusing on driving measurable growth through data-driven campaigns and performance marketing. Managed and coordinated marketing efforts across key digital channels including paid advertising, social media, email marketing, and conversion optimization. Responsibilities included developing strategic marketing plans, overseeing campaign execution, managing advertising budgets, and analyzing performance metrics to continuously improve results. Worked closely with clients to understand their business objectives and translate them into effective digital marketing strategies. Supervised the implementation of advertising campaigns, guided creative and messaging strategies, and ensured that all marketing initiatives were aligned with client goals, performance targets, and overall business growth.