
Junaid Zerif
VSL and Direct Response Video Editor
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Portfolio
Werkervaring
Self employed / Freelance
Freelance • 3 mos
Freelance VSL & Direct Response Video Editor
May 2026 - Jul 2026 • 2 mos
Worked with RegulX on a project basis as a Video Editor, creating professional video content for a technology and regulatory-focused company. My role involved turning technical information, scripts, and business messaging into clear and engaging visual content. I handled editing, B-roll selection, motion graphics, typography, transitions, sound design, and overall visual storytelling while maintaining a professional corporate style. A key challenge was presenting complex technical concepts in a way that remained easy to understand and visually engaging without compromising the accuracy or professionalism of the message. Working on a project basis required me to adapt quickly to different briefs, understand the objective of each video, follow brand requirements, and deliver polished content according to the project's specific needs. This experience strengthened my ability to work independently, interpret client briefs, simplify complex information visually, and deliver professional edits within project-based workflows.
Freelance Video Editor | Melve
Jun 2026 - Jul 2026 • 1 mo
Worked with Melve on a project basis as a Video Editor, creating a 4-minute direct-response product advertisement designed to capture attention, communicate the product's value, and drive viewers toward the CTA. A key part of the project was developing four different hook variations for the same core offer. I approached each hook as a separate creative angle, using different pacing, B-roll, visual emphasis, typography, motion graphics, sound design, and pattern interrupts to create distinct openings. Beyond the hooks, I edited the main sales narrative with a strong focus on viewer retention and message clarity, ensuring that the visuals continuously supported the voiceover and sales argument. This project strengthened my experience in VSL editing, direct-response creative, hook development, retention-focused editing, and performance-oriented video production while working independently from a project-based brief.
VSL & Direct Response Editor | Primal Queen
Primal Queen • Freelance
Apr 2026 - May 2026 • 1 mo
Worked with Primal Queen on a project basis as a Video Editor, creating a 1-minute 29-second direct-response video ad for a weight-loss product. The project required turning a sales-focused script into a visually engaging problem-to-solution narrative. I focused on establishing the viewer's pain point, building awareness, introducing the product as the proposed solution, and guiding the audience toward the CTA. I handled the visual storytelling through carefully sourced organic B-roll, product visuals, dynamic typography, motion graphics, transitions, sound design, and strategic pacing. Rather than using generic footage, I selected visuals based on the specific message being communicated at each point of the script. The edit was designed around retention, emotional engagement, message clarity, and direct-response storytelling, creating a cohesive creative that supported the sales narrative from hook to CTA.