Justine B

Indie Author & Copy Editor

Self-Employed • ZZP

Jun 2018 - Present • 8 yrs

As an indie author, I write and publish work that explores themes of empowerment and wellness, and I manage the full self‑publishing process from concept to release. I handle my own editing, formatting, and production workflows, and I collaborate with designers and beta readers to refine each manuscript. I also provide editorial support to independent authors and small businesses, helping them strengthen clarity, structure, and storytelling in their written content. This work has deepened my skills in creative writing, content development, and project execution across multiple stages of the publishing lifecycle.

Innate Well-Being Coach & Yoga Instructor

Revitalize Mindfulness • ZZP

Apr 2004 - Present • 22 yrs 2 mos

As an Innate Well‑Being Coach and Yoga Instructor, I lead virtual workshops and group sessions that foster emotional clarity, embodied self‑care, and inclusive, mindfulness‑based practices. I facilitate discussions, guide movement and breathwork, and create supportive environments that help individuals reconnect with their bodies and cultivate resilience. I also co‑host community wellness events that integrate storytelling, coaching, and group dynamics, allowing participants to explore personal growth in a grounded, accessible way. This work has strengthened my ability to hold space, communicate with empathy, and design experiences that support holistic well‑being.

Customer Advocacy Manager (B2B SaaS)

Trintech • Fulltime

Aug 2022 - Feb 2026 • 3 yrs 6 mos

As a Customer Advocacy Manager for a global leading financial B2B SaaS company, I built and scaled the company’s global customer advocacy ecosystem, transforming a small North American reference pool into a network of 400+ global advocates and expanding the loyalty program from 300 to over 800 members worldwide. I developed automated workflows, custom Salesforce dashboards, and cross‑functional processes that empowered Sales, Marketing, and Customer Success teams to independently source advocates and activate customer stories. My work included consolidating advocacy signals from NPS, customer success insights, and product feedback to identify high‑value champions, while driving major growth in peer reviews—an 86% increase in the first year and sustained annual growth thereafter. I partnered closely with Marketing and Product Marketing to support case studies, testimonials, and storytelling initiatives, and leveraged AI tools to streamline research, advocate identification, and program analysis. This experience reflects a strong foundation in scalable program design, data‑driven decision‑making, and customer‑centric storytelling.