Piyush Jain

Senior Marketing Automation Manager - Germany

1&1 Telecommunication SE • Fulltime

May 2022 - Present • 4 yrs

- Architect and lead enterprise marketing automation and CRM infrastructure across eight international brands, including IONOS, United Domains, Fasthosts, Home.pl, World4You, STRATO, InterNetX, and Arsys. - Designed and implemented enterprise marketing automation architecture in HubSpot across all brands, enabling scalable lifecycle marketing, centralised lead management, and global campaign orchestration. Introduced AI-assisted marketing workflows and automation pipelines to improve campaign optimisation, audience segmentation, and marketing operations efficiency. - Led the technical integration of HubSpot, Salesforce, internal CRM systems, advertising platforms, and analytics tools through APIs, webhooks, and automated data pipelines. - Increased customer acquisition by 250% within five months through automated funnel strategies, including lifecycle campaigns, lead magnets, voucher programs, trial campaigns, and cart-abandonment automation across Germany, the United States, the United Kingdom, France, Spain, Italy, Mexico, Canada, Poland, and Austria. - Led automation strategy for multi-channel performance marketing campaigns, optimising Google Ads, LinkedIn Ads, and Meta Ads campaigns using advanced segmentation and retargeting frameworks that reduced CPA by 40% within five weeks. - Partnered with product, engineering, and analytics teams to define marketing automation architecture and improve cross-platform data flows.