kaiya

Conversion-Focused Website & Funnel Specialist

Nova Imago Digital • Freelance

Aug 2025 - Present • 11 mos

At NovaScale Digital, I worked closely with coaches and service-based businesses who were getting traffic but struggling to convert leads into paying clients. My role focused on designing high-converting websites and sales funnels that guided visitors through a clear journey, from first click to final decision. I handled everything from layout structure and messaging flow to platform setup using tools like WordPress, Kajabi, and funnel builders. One of my key contributions was restructuring a client’s funnel, which significantly improved engagement and reduced drop-offs by simplifying the user journey and strengthening trust elements. This experience strengthened my ability to combine clean design with conversion strategy, ensuring every project delivers both visual appeal and real results.

Website & Funnel Optimization Consultant

Website • Parttime

Jul 2023 - Present • 3 yrs

As a freelance consultant, I’ve worked with various clients to identify why their websites or funnels weren’t converting, and more importantly, how to fix them. Many clients came with well-designed pages that lacked structure, clarity, or direction. My focus was on improving messaging, user flow, and call-to-action placement to guide visitors toward taking action. In several projects, small strategic changes, such as refining copy structure and simplifying layouts, led to noticeable improvements in user engagement and lead conversion. This experience sharpened my ability to quickly analyze a project, identify weak points, and implement solutions that directly impact results.

Course Platform & Membership System Developer

Elevate Kingdom Academy • Fulltime

Mar 2025 - Dec 2025 • 9 mos

At Elevate Learning Hub, I specialized in building and optimizing online course platforms and membership systems for educators, coaches, and digital entrepreneurs. I worked on platforms like LearnDash, MemberPress, and BuddyBoss, focusing on creating seamless user experiences, from onboarding to course navigation and community engagement. A major achievement was helping restructure a membership platform that improved user retention by simplifying access, improving content organization, and enhancing the overall user journey. Through this role, I developed a strong understanding of how to turn a course platform into a complete system that supports both learning experience and business growth.