
Karl Menez
Email Marketing Automation Expert, Brevo, Klaviyo, Mailchimp
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Portfolio
Werkervaring
Email Marketing, Email Design & SMS
THEWED
Aug 2023 - May 2025 • 1 yr 9 mos
Worked with a small family-run jewelry brand from its launch. I was fully responsible for the visual direction of the brand's email marketing. We continuously tested layouts and creative concepts to better understand our target audience and optimize performance. My responsibilities included: - Designing high-converting marketing and lifecycle email campaigns. - Planning the email marketing calendar and campaign schedule. - Planning and coordinating SMS marketing campaigns. - Creating seasonal and event-based email designs to keep the brand fresh, engaging, and aligned with customer expectations. - Conducting design testing (A/B testing and creative experiments) to identify the most effective visual direction, messaging, and audience preferences. - Continuously refining the brand's email identity based on customer engagement and campaign performance. - Maintaining a consistent premium visual experience across all email and SMS campaigns.