Kate Willa

Lead Generation Specialist (Travel Agency & B2B Marketing)

Freelancing Career • ZZP

Jan 2024 - Apr 2026 • 2 yrs 3 mos

I work as a professional lead generation specialist focused on helping travel agencies, tourism businesses, and service brands acquire high-quality clients through targeted digital marketing strategies. I create and manage performance-based campaigns using Facebook Ads, Google Ads, and LinkedIn lead generation to attract high-intent audiences based on location, behavior, and niche targeting. My expertise includes generating travel leads, travel agency leads, tourism leads, and B2B leads for businesses looking to increase bookings and conversions. I also specialize in list building, prospect list creation, sales leads, and verified data entry to support sales pipelines. I have helped clients improve customer acquisition, increase engagement, and scale their travel websites and agencies using structured lead generation systems and audience optimization strategies

Digital Marketing & B2B Lead Generation Assistant

Remote Care Partners • Freelance

Jul 2023 - Dec 2023 • 5 mos

Worked with multiple businesses as a remote digital marketing and lead generation assistant, supporting client acquisition through targeted outreach and data-driven strategies. I specialized in B2B lead generation, LinkedIn outreach, Facebook Ads targeting, and Google Ads research to identify potential customers and decision-makers. My responsibilities included building prospect lists, creating verified business leads, performing data entry, and organizing structured sales lead databases for marketing teams. I focused on industries such as travel, tourism, and general service-based businesses. This role strengthened my expertise in list building, sales leads, B2B leads, and targeted audience research, helping clients improve conversions and streamline their marketing funnels.