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kathrin_w96

Kathrin W

@kathrin_w96

Fractional CMO

Duitsland
Engels
Sommige informatie wordt in het Engels weergegeven.
Over mij
I help startups and small businesses grow with data-driven, scalable marketing without the cost of a full-time CMO. With 5+ years of international experience, I support B2B, tech, sustainability and professional services, delivering strategy, brand building, content and campaigns. If you need hands-on marketing expertise to boost results, I'll step in as your partner. ... Lees meer

Skills

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kathrin_w96
Kathrin W
offline • 
Gemiddelde reactietijd: 1 uur

Bekijk mijn diensten

Marketingadvies
I will act as your fractional cmo and develop your marketing strategy
Marketingadvies
I will give you a 30 min marketing consultation for startups and small businesses

Werkervaring

Marketing Specialist

Industrial Waste Management

Aug 2024 - Present1 yr 9 mos

- Developing and managing marketing content, including brochures, newsletters, social media campaigns, and sales presentations - Overseeing marketing budgets and expenses, managing promotional materials, branded merchandise, and external creative agencies to ensure cost efficiency and alignment with strategic marketing objectives - Developing and implementing targeted LinkedIn content strategies to enhance brand visibility and audience engagement - Conducting LinkedIn analytics and performance reporting, identified trends and insights to optimise content and to increase brand awareness - Designing and producing marketing collateral (banners, infographics and promotional materials) using Canva

Consultant

B2B Sales

Aug 2022 - Apr 20241 yr 8 mos

Promoted recruitment services within target industries by advertising and positioning specialised marketing and accounting recruitment solutions Identified and acquired new B2B clients through outbound outreach and relationship-driven business development strategies Built and maintained strong client relationships through ongoing communication, needs analysis, and consultative engagement Delivered structured feedback and insights to clients and candidates to support service improvement and to strengthen brand credibility

Marketing Coordinator

Business Services

Aug 2021 - Aug 20221 yr

Developed and implemented integrated marketing strategies to support participation in industry fairs and to increase brand visibility Liaised with stakeholders such as the German-Australian Chamber of Commerce Coordinated multichannel campaigns to generate qualified leads, enhancing brand recognition, and to drive sales growth Executed targeted marketing initiatives across social media, print, and email platforms to improve audience engagement and market presence Created and managed LinkedIn content to strengthen the company’s professional profile and online reach Improved website visibility and performance by implementing SEO strategies, conducting keyword analysis, and optimizing online content