Drew

SEO specialist

kcdefensecounsel • Parttime

Feb 2024 - Present • 2 yrs 3 mos

Served as the lead Legal SEO Strategist and Digital Growth Architect for KC Defense Counsel and Speeding Ticket KC, two premier legal brands in the Missouri and Kansas markets. In this role, I was responsible for the complete digital transformation of the firms' organic presence, taking them from standard local players to dominant market authorities. My primary objective was to engineer a sustainable, lead-generating ecosystem that bypassed the high costs of traditional PPC by dominating the Organic Search Results and the Google Local Map Pack (3-Pack). [Core Achievements & Strategic Impact] 180% Organic Traffic Growth: Through a multi-layered SEO offensive, I achieved a verified 180% increase in organic traffic within one of the most competitive legal niches (Criminal Defense & DUI). Hub and Spoke Architecture: Designed and executed a massive Content Siloing strategy, creating high-authority "Pillar Pages" for high-intent keywords like "Kansas City DWI Attorney" and "Missouri Traffic Ticket Lawyer." This was supported by a network of 50+ interlinked technical "spokes" that built immense topical authority. Advanced Semantic SEO: Implemented Entity-Based SEO and a 50+ Q&A "Knowledge Hub" to satisfy Google’s 2026 E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) requirements, effectively winning Featured Snippets and AI Overviews (SGE). [Technical Execution & Compliance] Local SEO & Map Pack Dominance: Optimized Google Business Profiles (GBP) through advanced local citation management, geo-targeted landing pages, and review-velocity strategies, maintaining a top-3 ranking for the most competitive localized search terms in the KC Metro area. Legal Entity Schema: Deployed complex JSON-LD Structured Data, including ProfessionalService, LocalBusiness, and FAQPage schema, to provide search engines with clear, machine-readable data about the firm’s services and jurisdictions. https://kcdefensecounsel.com/law-firm-seo-specialist/