Kelly Lee Dekay

@kellyleedekay

Content that looks good and works hard

Verenigde Staten
Spaans, Engels
Sommige informatie wordt in het Engels weergegeven.
Over mij
Hi, I’m Kelly, a Social Media Strategist and Creative Director with 10+ years of experience helping beauty, wellness, lifestyle, and service-based brands build stronger digital presence through strategy-led content. I’ve led creative and social for a $10M med spa brand, creating content across Instagram, TikTok, YouTube, Facebook, paid campaigns, web, and email. I specialize in content strategy, creative direction, campaign planning, captions, short-form video concepts, and brand voice that feels polished, purposeful, and platform-ready.... Lees meer

Skills

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kellyleedekay
Kelly Lee Dekay
offline • 

Bekijk mijn diensten

Social content
I will produce engaging ugc video content to boost conversions
VanafUS$ 175 / projectMeer informatie

Portfolio

Werkervaring

Marketing

Freelance • 9 yrs

Contract Social Media Manager / Content Strategist

Jul 2025 - Mar 2026 • 8 mos

Developed social media strategy and content for Drip Gym, a concierge wellness and IV therapy brand, helping refine its digital presence and drive stronger audience engagement. Developed and managed social media strategy for a mobile IV therapy and wellness brand. Created content calendars, Instagram posts, Reels, carousels, stories, captions, visual direction, and educational wellness content designed to build trust, increase engagement, and clarify service offerings. Refined the brand’s social presence to feel more polished, credible, and conversion-focused while maintaining an organic and accessible tone. Supported content around IV therapy, wellness treatments, weight management, aesthetics, and concierge health services. Helped drive 4x engagement growth and consistent 20% growth through improved creative strategy, platform consistency, and content optimization.

Creative Director / Social Media Director

Jan 2019 - Jan 2026 • 7 yrs

Worked with BeautyFix MedSpa + Plastic Surgery, a New York-based medical aesthetics and plastic surgery brand. Led social media, creative direction, content production, and digital marketing strategy for a $10M medical aesthetics brand in New York City. Built and executed strategy across Instagram, Facebook, TikTok, and YouTube, helping increase engagement by 40% and lead generation by 20% within the first quarter. Directed end-to-end content creation, including photo and video production, campaign planning, copywriting, editorial calendars, provider content, influencer marketing, ad creative, and brand storytelling. Grew Instagram from 28K to 110K followers through strategic content, influencer partnerships, and consistent brand positioning. Developed production workflows that increased creative output without additional headcount and created a stronger, more cohesive visual identity across social, paid media, web, and in-office campaigns.

Social Media Manager & Content Producer

Feb 2018 - Jun 2019 • 1 yr 4 mos

Managed social media and content production for The Lingerie Addict, a leading lingerie and fashion media platform known for editorial storytelling and niche community building. Managed social media strategy and content production for a leading lingerie and fashion media platform. Created and scheduled editorial content, wrote captions, supported campaign strategy, and developed visuals aligned with the brand’s established voice and audience. Produced social-first content around lingerie, fashion education, product features, events, and editorial storytelling. Supported brand growth by strengthening consistency, engagement, and visual presentation across social channels. Contributed to content initiatives around major industry moments, including Curve Expo and the launch of In Intimate Detail.