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kennabahati

Kenner

@kennabahati
Kenia
Engels, Swahili
Sommige informatie wordt in het Engels weergegeven.
Over mij
I'm a data analytics with a strong interest in using data to understand consumer behavior and marketing performance. I enjoy working with tools like Excel and Google spreedheets to uncover insights that drive smarter decisions. Recently, I completed hands-on projects analyzing social media trends, ad performance, and customer segmentation using real-world datasets. I’m constantly learning new tools—currently exploring Power BI and Tableau to build engaging dashboards. ... Lees meer

Skills

k
kennabahati
Kenner
offline • 

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Data typen
I will do best in data analysis, data entry and writing

Werkervaring

Ajira_Digital

data analyst

Ajira Digital • Freelance

Jul 2025 - Present1 yr 2 mos

Data Analytics & Marketing Analytics Projects Analyzed real-world datasets using Excel and Google Sheets to identify trends, patterns, and actionable business insights. Conducted social media performance analysis, evaluating engagement, reach, impressions, and content trends to understand audience behavior. Analyzed advertising campaign data to assess campaign performance and identify opportunities for improved marketing results. Performed customer segmentation analysis to group customers based on characteristics and purchasing behavior, supporting targeted marketing strategies. Cleaned, organized, and validated datasets to improve data accuracy and prepare information for analysis. Created pivot tables, charts, dashboards, and reports to communicate findings in a clear and understandable way. Presented data-driven insights and recommendations to support better marketing and business decision-making. Currently developing skills in Power BI and Tableau to create interactive dashboards and more advanced data visualizations.