Kenny

Senior Email Marketing Consultant

Elite Business Performance • Freelance

May 2025 - Present • 1 yr 1 mo

Serve as a senior consultant providing strategic Klaviyo email marketing solutions for established eCommerce brands seeking sustainable growth. Lead the development of comprehensive retention marketing strategies that drive customer engagement, increase repeat purchases, and maximize email-attributed revenue. Conduct full account audits covering automation performance, segmentation structures, deliverability health, campaign effectiveness, and customer lifecycle opportunities. Design advanced automation systems tailored to each client's business model, customer journey, and revenue objectives. Oversee the implementation of sophisticated segmentation frameworks, personalized content strategies, and predictive analytics to enhance customer experiences. Provide ongoing optimization through A/B testing, performance monitoring, and detailed reporting. Collaborate directly with business owners and marketing teams to align email marketing initiatives with overall company goals. Consistently deliver measurable improvements in customer retention, subscriber engagement, conversion rates, and long-term revenue growth through data-driven Klaviyo strategies and best practices

Klaviyo Email Marketing Specialist

Upwork • Freelance

Feb 2026 - Feb 2026 • 0 mos

Worked with Shopify and eCommerce brands to build and optimize Klaviyo email marketing systems that increase customer retention and drive repeat sales. Specialized in creating automated email flows including welcome series, abandoned cart recovery, browse abandonment, post-purchase, and win-back campaigns. Designed branded email templates, integrated Klaviyo with Shopify, segmented audiences, and optimized campaigns for improved open rates, click-through rates, and conversions.

Retention Marketing Strategist

PeakLogix • Freelance

Jan 2025 - Apr 2025 • 3 mos

Developed and executed customer retention strategies focused on increasing repeat purchases, customer lifetime value, and brand loyalty through Klaviyo. Managed the creation of highly personalized email campaigns and automated workflows designed to engage customers throughout the entire lifecycle. Leveraged customer purchase history, browsing behavior, and engagement data to build targeted audience segments that improved campaign relevance and performance. Designed and optimized customer journeys that included onboarding sequences, loyalty campaigns, replenishment reminders, customer appreciation emails, and re-engagement programs. Collaborated with marketing and sales teams to align retention initiatives with broader business growth objectives. Performed in-depth analysis of campaign metrics, customer behavior trends, and revenue attribution reports to identify optimization opportunities. Successfully increased customer retention rates and email-generated revenue through strategic automation, advanced personalization, and continuous testing methodologies.