Noman Ali

Brand & Digital Marketing Consultant

Social Hunt • ZZP

Aug 2010 - Present • 16 yrs 2 mos

o Developing Digital Marketing Strategies: Analyzing the client's business, target audience, and competition to create comprehensive digital marketing strategies. This may include SEO, content marketing, social media, email marketing, PPC (Pay-Per-Click) advertising, and other online channels. o Market Research and Analysis: Conducting market research to identify opportunities and trends, understanding customer behavior, and using data-driven insights to optimize campaigns and improve results. o SEO Optimization: Implementing and overseeing Search Engine Optimization (SEO) efforts to increase organic traffic and improve search engine rankings. o Content Marketing: Developing and managing content marketing strategies, including creating engaging and relevant content for websites, blogs, social media, and other platforms. o Social Media Management: Planning and executing social media campaigns, monitoring social media channels, engaging with the audience, and analyzing performance metrics. o PPC Advertising: Setting up and managing Pay-Per-Click advertising campaigns on platforms like Google Ads, Bing Ads, or social media ads to drive targeted traffic and conversions. o Conversion Rate Optimization (CRO): Analyzing website traffic and user behavior to optimize landing pages and increase conversion rates. o Analytics and Reporting: Utilizing various analytics tools to measure the performance of digital marketing efforts and preparing regular reports for clients or management. o Budget Management: Managing digital marketing budgets effectively to achieve the best possible return on investment (ROI). o Collaboration with other Teams: Coordinating with design, development, and content teams to ensure seamless integration of marketing efforts. o Testing and Optimization: Conducting A/B tests and experiments to continuously improve marketing strategies and achieve better results.