Kenny J
Social Media Marketing Manager
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E-commerce Facebook Ads Strategy & Sales Growth for Miracloset.store
Mira Closet • Parttime
Dec 2025 - Present • 5 mos
This project involved creating and managing a Facebook and Instagram advertising campaign for Miracloset.store, a Shopify-based fashion and activewear brand. The client’s main goal was to increase website traffic, generate more orders, and improve overall store conversions through targeted social media advertising. One of the main challenges was reaching the right audience interested in fashion and activewear products while maintaining a strong conversion rate. To solve this, I implemented a structured Facebook Ads strategy that included audience research, interest-based targeting, and optimized conversion campaigns. I created high-converting ad creatives that showcased the brand’s products and used clear call-to-action messaging to encourage users to visit the store and make purchases. I also optimized the campaigns by monitoring performance metrics and adjusting targeting and creatives to improve results. As a result, the campaign successfully drove over 593 website sessions, generated 51 orders, and achieved a conversion rate of 4.72%, helping the brand increase sales and visibility online. This project demonstrates my ability to plan, launch, and optimize Facebook Ads campaigns for e-commerce businesses to generate measurable results.