Abdullah N

Student Ambassador

University of Guelph-Humber • Parttime

Sep 2025 - Apr 2026 • 7 mos

- Led tours at Guelph-Humber and Humber for 30+ potential students and promoted various student services and academic programs, ensuring brand consistency. - Coordinated event logistics for major events such as Fall and Spring Open Houses by setting up tables, signs, banners, and arranging goody bags for guests, meeting schedule deadlines. - During major events, I addressed over 50 prospective students, answered questions regarding services and programs, and shared my personal experience, supporting enrolment decision-making. - For Open House, I guided around 80 guests to the Psychology and Media & Communication Studies program sessions for information purposes, documenting attendance.

Campaign Strategist

Good News Gospel Outreach • Parttime

Sep 2025 - Apr 2026 • 7 mos

- Developed a digital marketing campaign for GNGO alongside two teammates, aimed at optimizing brand visibility and driving participant and volunteer sign-up by 25% in the first month. - Researched popular social media trends to ensure content aligned with current algorithms and target audience expectations on major platforms such as Instagram, Facebook, and TikTok. - Generated promotional materials such as digital posters and helped my teammates create a video designed to highlight GNGO’s missions and values, showcasing the brand’s commitment to its goals. - Handled the development of the earned media, event strategy, budget management, and performance metrics (KPIs) framework of the campaign to evaluate success. - My teammates and I produced campaign slides and a report to serve as a practical guideline and strategic recommendations for GNGO when implementing the campaign.