Kyryl F

Mobile User Acquisition & Attribution Consultant

Independent User Acquisition & Attribution Consultant • ZZP

Nov 2022 - Present • 3 yrs 8 mos

- Independent mobile app marketing consultant specializing in paid user acquisition and mobile attribution - Helped 100+ app businesses with AppsFlyer setup and optimization — postback configuration, media source connection, in-app event mapping, deep linking, and conversion signal engineering - Hands-on experience with SKAdNetwork attribution, Meta Advanced Event Measurement (AEM), and Google On-Device Measurement (ODM) - Managed Google App Campaigns, Meta Ads, and Apple Search Ads with monthly budgets up to $500K across US, UK, EU, Canada, and Australia - Scaled an app from $2k MRR to $104k MRR in a year keeping margins in place - Achieved $2k MRR for an app using only ASO – $0 paid ads budget Platforms: Google Ads, Meta Ads, Apple Search Ads, AppsFlyer, Adjust, Firebase

Mobile User Acquisition Manager

Adapty • Fulltime

Mar 2025 - Nov 2025 • 8 mos

- Managed paid user acquisition and mobile app marketing for Adapty's client portfolio — subscription apps across multiple verticals - Ran performance audits on Google App Campaigns, Meta Ads, and Apple Search Ads accounts, identifying inefficiencies in campaign structure, bidding, and event optimization - Provided hands-on AppsFlyer and Adjust attribution consulting: postback configuration, in-app event mapping, conversion signal engineering, and SKAdNetwork setup - Launched and managed web-to-app (web2web) acquisition flows to diversify traffic sources beyond traditional app install campaigns. All done with the help of FunnelFox. Platforms: Google Ads, Meta Ads, Apple Search Ads, AppsFlyer, Adjust, Firebase

Mobile User Acquisition Manager

VistaCreate • Fulltime

Nov 2021 - Dec 2022 • 1 yr 1 mo

- Led hands-on mobile app user acquisition for VistaCreate (formerly Crello), a creative design app. - Managed $300K+/month in ad spend across Google App Campaigns, Meta Ads, Apple Search Ads, and TikTok Ads - Reduced cost per trial by over 50% through systematic bid optimization, creative testing, and audience segmentation - Grew paid acquisition volume 3x while maintaining efficiency targets - Worked with the analytics team on AppsFlyer mobile attribution — configuring postbacks, validating conversion data, and troubleshooting attribution discrepancies Platforms: Google Ads, Meta Ads, Apple Search Ads, TikTok Ads, AppsFlyer, Firebase