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KLAVIYO AND ACTIVECAMPAIGN EMAIL FLOWS CAMPAIGNS AUTOMATION
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Email Marketing & Marketing Automation Specialist
Freelance Web Designer • ZZP
Dec 2022 - Present • 3 yrs 7 mos
As an Email Marketing and Marketing Automation Specialist, I have helped eCommerce businesses, startups, and established brands improve customer communication, automate repetitive tasks, and increase online revenue through strategic email marketing solutions. My expertise includes Klaviyo, ActiveCampaign, email automation, customer journeys, CRM workflows, campaign management, lead nurturing, segmentation, and conversion-focused email design. Throughout my career, I have successfully planned and implemented automated workflows such as welcome series, abandoned cart recovery, post-purchase follow-ups, win-back campaigns, and promotional email sequences that improve customer engagement and generate measurable business growth. Every project begins with understanding the client's objectives, audience, and brand identity before building automation systems that are scalable, reliable, and easy to manage. Beyond implementation, I focus on optimization by improving deliverability, engagement, click-through rates, and conversion performance while maintaining consistent brand communication. My clients value my attention to detail, clear communication, timely delivery, and long-term support after project completion. I believe successful automation is more than connecting workflows—it's about creating meaningful customer experiences that help businesses grow, retain customers, and maximize lifetime value. My commitment to quality and lasting partnerships has earned repeat collaborations and continued trust from clients across different industries.