Kendra W

Project Management

Squarespace • Freelance

Mar 2026 - Present • 7 mos

Experienced project manager skilled in coordinating complex, multi-team initiatives from planning through completion, managing timelines, budgets, deliverables, and stakeholder communication. Successfully managed 75+ projects ranging from quick-turnaround assignments to large-scale programs spanning multiple teams, countries, and time zones, while overseeing contracts valued from $500K to $5M+. Developed project trackers and workflow processes to improve visibility, efficiency, accountability, and on-time delivery. Experienced in coordinating internal teams, clients, vendors, and third-party partners while identifying process improvements that support productivity and successful project outcomes.

Marketing Manager

MOD Marketing • Fulltime

Mar 2024 - Sep 2026 • 2 yrs 6 mos

• Manage 60+ email projects monthly across ~35 client accounts, with campaign budgets of $500–$5,000. • Expanded the email product from client-database campaigns to conquest campaigns and SMS marketing. • Maintain average email open/click-through performance of 22% within the automotive sector and contribute to $20K+ in monthly revenue and 100+ vehicle sales. • Develop campaign reporting and analyze opens, clicks, unsubscribes, and other KPIs to demonstrate ROI and guide optimization. • Lead cross-functional coordination with Executive, Implementation, and Graphics teams while maintaining OEM brand-compliance standards. • Implemented Asana workflows, templates, integrations, and project structures to improve visibility and execution across teams. • Conduct market research to identify trends and opportunities for more effective client campaigns.

Engagement Manager

Marigold • Fulltime

Jul 2021 - Jun 2024 • 2 yrs 11 mos

• Provided project management for high-profile accounts including Citi, Barnes & Noble, Choice Hotels, Walgreens, Allstate, and Norwegian Cruise Line. • Managed client onboarding/offboarding and coordinated deliverables across internal teams, vendors, and third parties. • Oversaw contracts ranging from $500K to $5M+ and monitored project hours against allocated budgets. • Delivered 75+ projects ranging from rapid-turnaround work to complex, multi-team programs across countries and time zones. • Built and maintained project trackers via SmartSheets and Google Sheets to improve communication, accountability, and on-time delivery. • Maintained communication with stakeholders, owners and team members by utilizing internal and external tools with a calculated cadence to ensure goals were met.