Kay

Global Growth Marketer

Cutback • Fulltime

Jan 2026 - Mar 2026 • 2 mos

Taking tech start-up and AI video editor software Cutback’s local success and amplifying it on a global scale through full-stack content strategy, community building, and performance marketing. - SEO Marketing Built content architecture from scratch and boosted organic user acquisition through long-tail keyword targeting, competitor-focused keyword strategies, and SEO-optimized support content. - Content Marketing Created original blog, video, and short-form content (including viral videos) tailored to English-speaking video editors, growing international brand presence across YouTube, TikTok, Instagram, and X. - Influencer Marketing Launched and managed micro-influencer outreach strategy to increase brand credibility and social proof with minimal budget. - Community Marketing Developed and executed a grassroots community strategy on Reddit, Discord, and niche forums, growing authentic user engagement and retention. - Performance Marketing Independently launched and optimized ad funnels across Google, Meta, and Reddit, achieving conversions on tight budgets while balancing creative testing and targeting precision.