
Kuester Sara
Optimize Convert Scale
Skills

Bekijk mijn diensten


Werkervaring
Ecommerce Growth & Digital Marketing Specialist
Freelancing Career • Freelance
Aug 2021 - Present • 4 yrs 9 mos
I specialize in diagnosing and fixing revenue bottlenecks across ecommerce stores and digital funnels. My work focuses on increasing conversion rates, improving ad efficiency, and building scalable acquisition systems. I have hands-on experience optimizing Facebook/Meta Ads (audience targeting, creative testing, funnel alignment, ROAS improvement), reducing cart abandonment through UX and checkout optimization, and implementing data-backed CRO strategies (A/B testing, heatmaps, session analysis). On the technical side, I improve local SEO visibility (on-page SEO, Google Business optimization, keyword mapping), enhance website performance (Core Web Vitals, page speed, mobile responsiveness), and ensure seamless user journeys across devices. I also refine brand presentation—visual hierarchy, messaging clarity, and trust signals—to increase engagement and buyer confidence. Additionally, I manage email marketing systems end-to-end: list segmentation, automation flows (welcome, abandoned cart, retention), deliverability optimization, and ROI tracking using analytics tools. I work with platforms like Shopify, WordPress, and marketing tools such as Meta Ads Manager, Google Analytics, and email automation platforms. My approach is analytical and results-driven: audit → identify leaks → implement fixes → test → scale. I focus on measurable outcomes—higher conversions, lower CPA, improved retention, and consistent revenue growth. Clients work with me to turn underperforming stores and campaigns into predictable, profitable systems.