
Laiba I.
Brand Identity Designer and Creative Strategist
Skills

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Portfolio
Werkervaring
Brand & Communications Designer
Echo Drugs and Echo Specialty Clinical Pharmacy Brooklyn NY • Freelance
Aug 2025 - Present • 1 yr 2 mos
• Collaborated with Marketing and leadership to develop a cohesive brand identity system aligned with communication goals • Managed multi-channel communication projects across print, digital, and campaigns under tight deadlines • Designed signage, packaging, and marketing collateral, ensuring brand consistency across all touchpoints • Supported website, social media, and email campaign content aligned with brand messaging and audience needs • Coordinated with vendors to deliver production-ready files, ensuring quality and timely execution • Developed seasonal and promotional campaign materials supporting launches and awareness initiatives
Top Rated Visual Communication & Design Specialist
Upwork • Freelance
Mar 2022 - Present • 4 yrs 7 mos
• Delivered 100+ communication and marketing projects for global clients across multiple industries • Created corporate communication materials, including reports, presentations, and long-form content • Designed multi-format assets such as infographics, presentations, and digital collateral for diverse audiences • Translated complex information into clear, structured visual communication across industries • Maintained high client satisfaction through consistent brand alignment and reliable project delivery
Marketing Communications Designer
Airtower Networks • Freelance
Mar 2025 - Feb 2026 • 11 mos
• Supported marketing team in delivering brand-aligned internal and external communication materials • Designed executive presentations and structured reports, ensuring clarity and corporate consistency • Created digital marketing assets including email campaign visuals, LinkedIn content, and customer materials • Ensured strict adherence to brand guidelines across all communication outputs