Lamis Diaa

Content Strategist & Bilingual Copywriter (English/Arabic)

Royal Vision Media • Fulltime

Jan 2022 - Present • 4 yrs 10 mos

I lead content strategy and bilingual copywriting for Royal Vision Media, a marketing agency serving brands across the UAE and Egypt. I plan monthly content calendars, write English and Modern Standard Arabic captions, and give designers detailed creative briefs so every post is ready to produce. My clients span real estate, retail, hospitality, entertainment and education, including La Arte, Al Dar, Mini Chic, The Bowling City, ACCR and Belvedere School and Nursery. Key achievements: - Built full monthly Instagram content calendars, including a 14-post bilingual calendar with detailed designer briefs for each post - Created and wrote “The Al Ain Brief,” an eight-week bilingual email marketing program - Delivered seasonal campaigns across five brand accounts at once, including Eid Al Adha social content - Wrote complete website copy for Move Now Real Estate, a Cairo property company, shaping a clear brand voice and narrative tone - Produced five portfolio documents presenting the agency’s work to prospective clients - Kept a consistent premium brand voice across English and Arabic, adapting tone for Gulf and Egyptian audiences

English–Arabic Translator

4PR • Parttime

Mar 2014 - Apr 2015 • 1 yr 1 mo

worked as an English–Arabic translator at 4PR Group, a Cairo-based strategic communications and PR consultancy serving leading regional and international brands across the Middle East and North Africa. I translated and adapted PR and corporate content for Arabic and English audiences, making sure every piece kept the client’s message, tone and brand voice while reading naturally to the target market. Key achievements: Translated press releases, media statements and corporate announcements between English and Arabic for publication in regional media Adapted marketing and campaign copy so it worked culturally for Egyptian and wider Arab audiences rather than reading as a literal translation Translated media monitoring reports and news coverage summaries so clients could follow how they were covered in Arabic and English press Delivered accurate, publication-ready translations under tight PR and news deadlines Kept terminology and brand language consistent across multiple clients and industries Proofread and edited Arabic and English content to agency quality standards before release