Lance A
Level 2
Shopify Plus Partner: Migrations to Shopify and New Store Builds
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Chief Technology Officer
Ruby Digital Agency • Fulltime
Jan 2020 - Present • 6 yrs 10 mos
I’ve spent the last decade in eCommerce as a developer, architect, and migration specialist, leading store rebuilds and replatforming projects for brands of all sizes. My work spans most major platforms—Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce, OpenCart, and WordPress—as well as bespoke and legacy custom builds. I run Ruby Digital Agency, a Shopify Plus Partner focused on high-accuracy, low-downtime migrations, complex theme work, and advanced integrations. I’ve led end‑to‑end projects moving large catalogs, multi‑store setups, and B2B or subscription businesses into scalable, modern commerce stacks. Typical engagements include full data migration, UX modernization, SEO‑safe redirects, and integration of CRMs, ERPs, and marketing tools like Klaviyo and Recharge. Clients come to me when they’ve outgrown their current platform, need to consolidate tech debt, or can’t risk losing data, orders, or rankings during a move. I’m known for thorough pre‑migration audits, careful data mapping, and hands‑on launch support, and my projects are documented through public case studies and testimonials. My goal on every project is simple: a migration that feels boringly smooth for you and your customers—so you can focus on growth instead of firefighting.
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baasitkazi

Verenigde Staten
Lance has been great to work with on the Mistify Parfums website. When we opened our first storefront in Hicksville, he helped us get the site updated quickly so customers could find our hours and get directions to the shop. He’s responsive, easy to work with, and quick to get things done. I really appreciate...

glenn5656

Verenigde Staten
Lance and his team did an outstanding job migrating our website from BigCommerce to Shopify! This was a complex project with many products, custom options, and small details that needed special attention. Throughout the entire process, Lance was incredibly patient, professional, knowledgeable, and responsive....
mgs_1517

Verenigde Staten
I have worked with Lance several times and decided to launch a new theme without asking for support on the launch. Lance jumped in quickly and migrated our existing custom pages and updated existing Collections to make the new theme live.Thank you!
mgs_1517

Verenigde Staten
Lance and his team have been a pleasure to work over the past year. They handled our Big Commerce migration to Shopify with no issues at all. Lance and his team are very responsive and helped us with small projects at an incredible value. Highly recommend!
lennyv1

Ethiopië
Great work by Lance, very detailed and provided in depth responses and always answered all our queries. Was superb working with Lance and highly recommend. Lance but our minds at rest and we are super happy with the platform transfer from Big commerce to Shopify


