Lily J

Owner & UI/UX Designer

Kolour

Mar 2024 - Present • 2 yrs 2 mos

Designed and developed digital products from concept to delivery, with a focus on Figma-based UI/UX design. Created interactive dashboards, web apps and responsive websites that balanced usability with visual appeal. Built end-to-end design systems, prototypes and user flows to support product development and improve user experience. Conducted research, wireframing and usability testing to align designs with user needs and business objectives. Delivered high-quality, conversion-focused interfaces that enhanced engagement and product performance.

CMO

unmess • Fulltime

Dec 2023 - Present • 2 yrs 5 mos

As CMO of unmess, I led marketing and brand strategy, helping launch the product to early users. I focused on telling the company’s story in a clear and relatable way, building partnerships, and growing a community around focus, privacy, and cognitive well-being.

Growth Marketer

SwiftSkill

May 2022 - Dec 2023 • 1 yr 7 mos

Drove data-led growth strategies to boost user acquisition, engagement and retention. Created and managed the company website from scratch, optimising design and content to improve conversions and overall user experience. Planned and executed multi-channel campaigns across SEO, content, email and social media, contributing to steady monthly growth. Partnered with product and sales teams to refine customer journeys and increase conversion rates. Used analytics and A/B testing to measure performance, identify opportunities and continuously improve marketing outcomes.