
Laura P
I help eCommerce websites improve their conversion rate and customer journey
Skills

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Werkervaring
Consultant CRO and Product Analytics
Henkan and Partners • Fulltime
Sep 2021 - Dec 2025 • 4 yrs 3 mos
Worked with multiple clients across different industries including travel, luxury, fashion, media and education. My work focused on improving customer journeys, conversion funnels and overall website performance, mainly for e-commerce and digital platforms. I collaborated closely with product, marketing and design teams to analyze user behavior, identify friction points and prioritize high-impact improvements based on data and real user insights. Projects involved conversion analysis, experimentation strategy, A/B testing and actionable optimization recommendations.