Lauren Adams

Social Media Manager

ASOS • Freelance

Jul 2023 - Jan 2025 • 1 yr 6 mos

Redeveloping the social media strategy, achieving a remarkable 800% increase in Instagram engagement and a 500% boost in TikTok engagement Successfully orchestrating the launch of the Miffy collection, this sold out in one day and went viral on social media Implemented a proactive content creation strategy by conducting monthly street interviews with students in Manchester, generating some of the most viewed videos on the TikTok profile Shared expertise and insights as a guest lecturer at MMU, delivering a lecture to Fashion Marketing students on disruptive marketing strategies

Social Media Executive

PrettyLittleThing • Fulltime

Jan 2021 - Aug 2023 • 2 yrs 7 mos

Planning, and executing social content for events some of which include collaboration launches, influencer, brand ambassador, pop up and Koi’s very first clothing launch event. Starting the TikTok Shop and working as a presenter on weekly lives. Scheduling post and writing captions on Instagram, Twitter and Facebook using Later and Sprout Social Organising competitions on social media with other brands for example, with KVD, Revolution and Candy Kittens to increase following and working with the creative team to shoot the assets. Briefing social activation content for the graphics team this includes content for Instagram, TikTok, Twitter, Facebook and Reddit. Writing content and copy with the right tone of voice for the website, emails, weekly Koi-Zine, blog posts, Instagram captions, SMS campaigns and push notifications. Working with the creative team to develop campaign ideas for collaborations and collections.