l
lavi_schp

Lavinia Schp

@lavi_schp

Consumer Insights and Researcher

Italië
Italiaans, Frans, Engels
Sommige informatie wordt in het Engels weergegeven.
Over mij
With a background in psychology and expertise in qualitative research, customer insights, product strategy and UX research, I help businesses uncover the human truths behind consumer behavior and turn them into meaningful business opportunities. I connect deep human understanding with strategic thinking to shape growth strategies, strengthen brands, identify innovation opportunities and create products and experiences that resonate with people. My approach combines psychological depth, analytical rigor and business acumen, bridging the gap between human needs and business ambition.... Lees meer

Skills

l
lavi_schp
Lavinia Schp
offline • 

Bekijk mijn diensten

Interviews en focusgroepen
I will help you with customer insights and UX research

Werkervaring

None_of the Above

None of the Above

Fulltime • 3 yrs 1 mo

Customer Insights and Product Strategy

Apr 2025 - Jul 2026 • 1 yr 3 mos

Product Portfolio & Growth Strategy Shaped product and growth strategy through customer, market, and competitive research, identifying oppor tunities to increase ac q uisition, retention, and long-term customer value . Influenced product strategy through continuous user insight generation and evidence- based recommendations. Market Expansion & New Service Development Market opportunity assessments (T A M , customer segmentation, competitive landscape, unmet needs) to evaluate the feasibility of new services. Supported early-stage product development, concept testing, and go / no-go investment decisions . Brand Strategy & Positioning Development of the company's brand identity through qualitative moodboard exploration and led concept test for brand campaign Audience personas to inform brand positioning, messaging, and communication strategies

Product Manager

Feb 2024 - Mar 2025 • 1 yr 1 mo

Transformed therapist supply acquisition and onboarding, redesigning and automating critical operational workflows to improve scalability, accelerate onboarding and reduce acquisition costs. Reduced manual operational effort by 75%, while creating a smoother and more efficient therapist onboarding experience. Optimized therapist allocation and reassignment operations by automating workflows and streamlining internal processes. Reduced administrative overhead, improved operational scalability and enabled teams to dedicate more time to higher-value activities and patient care. Pioneered the company's first AI strategic initiative, leading the end-to-end development of a pilot exploring AI-powered capabilities for therapist tools. Evaluated potential use cases, assessed business and operational viability, and laid the groundwork for future AI adoption.

User Researcher, Unobravo

May 2023 - Feb 2024 • 9 mos

Worked closely with designers and engineers to develop solutions based on user insights, ensuring solutions were both user-centered and viable from a business perspective.